New Ms Fit Feature: On the Booty Beautiful, Kelly Brabants
Ms Fit for Society loves everything Fitness and Fashion, so when we heard about Kelly Brabants, we had to learn more! Kelly just embodies Fit-Fashion (literally). We love the fit-lifestyle brand she is creating and her glowy- healthy energy. Thank you so much for sharing with us Kelly!
WHAT IS KEEPING YOU BUSY THESE DAYS?
Busy would be an understatement when it comes to my life right now, but I could not be happier! I am now working for my business full time as well as teaching my “Booty By Brabants” classes & boxing classes at BFX Back Bay, Equinox Franklin St, and The Club by George Foreman III. I am teaching 14-15 classes a week right now and I LOVE it! I am so grateful to be able to work at 3 of the most amazing fitness studios in the city! My classes are my passion, teaching and motivating others is what I love most about my job! When I’m not teaching I spend my time working on growing my business & my brand, whether it be through social media, trunk shows, fitness events, meetings, I am taking every opportunity I can to learn and grow as a business owner and fitness professional. I am very lucky to have my family working with me to keep the business running. my dad and my brother do all of the shipping and handling, and my mom is in charge of the inventory. The whole Brabants clan is involved and on board with the booty business!
WHAT ARE YOU LOVING IN FITNESS AND FASHION RIGHT NOW?
Right now I am loving the new BFX studio in Back Bay. I love the facility and the classes are killer! I also LOVE boxing, I try and take at least 2 boxing classes a week. Boxing is definitely a great stress reliever for me. Fashion wise, I love my Booty By Brabants apparel, of course. My go-to- outfit is usually a bright colored BBB legging, my BBB sports bra and a tied up oversized tank. I’m also a huge sneaker junkie, I can never have enough Nikes! How I dress directly effects how I feel, so it’s super important for me to always look cute at the gym (hence why I started my BBB Workout line).
TELL US ABOUT HOW YOU STARTED YOUR COMPANY AND A LITTLE MORE ABOUT YOUR PRODUCTS?
I started my business with the intention of it just being a workout. When I decided to start my own brand, I had been personal training at Equinox on Franklin Street for 2.5 years. I also have 15 years of dance experience. I wanted to create and teach my own class that was 100% designed by me. When creating my brand, I was inspired by the Brazilian booty (my mom is from Rio de Janeiro), and I love the Brazilian culture! I designed a 60-minute high intensity booty-shaping workout with unique moves derived from my dance and fitness background. I wanted this class to be fun and innovative, and really give women real results! The class started growing rapidly. I was constantly getting asked about my clothes/style– it took a couple of months before I realized the huge demand for fun and sexy fitness apparel in Boston. So I reached out to a designer and manufacturer in Brazil to see if they wanted to partner with me. In December 2014, I launched my legging line known on social media as #BBBleggings.
While my leggings are without a doubt flattering, the Booty by Brabants brand is still based off of working out, and keeps exercise in the forefront of all things. To get the booty you desire, you need to work out and put the time and effort in. In return, these leggings will showcase your hard work. When I teach classes now about 80% of the girls are wearing BBBleggings, I still can’t believe it sometimes! (side note/this happens all the time: I was in whole foods the other day and two girls were wearing my leggings and I almost stopped to take a picture, but then my boyfriend called me a creep so I walked away. I swear it will never get old!!!! (Hahaha)