New Ms Fit Feature: Kaity Cimo of Boston's Newest Fitness and Fashion Brand
What is keeping you busy these days?
Since I work for a company, Crane & Lion, dedicated to fitness, I’m sure this is where I’m supposed to write I spend most of my time at the gym or studios. In all honestly though most of my time – and sweat – has gone into the recent launch of Crane & Lion. I wouldn’t have it any other way. I love being a part of a fashion start-up and engulfing myself in the entrepreneurial atmosphere. When I can catch a break from our business, (and after spending QT with my husband and my four-legged furry child) that is when you can find me in the studio!
What are you loving in Fitness and Fashion right now?
I love the continued fusion of fitness wear with fashion. “Athleisure” is the new buzzword for this style and is becoming a category of it’s own on the runway. Some outfit examples are a form-fitting workout tank tucked into high-waisted pants or pairing an sport dress with a cropped blazer. The trend is ideal for us active women who want our clothing to be versatile throughout the whole day. It allows us to embrace a lifestyle of activity and wellness – all while exuding a great sense of style. In 2015 I am looking forward to seeing more women wearing a variety of pant silhouettes such as wide leg and cuffed joggers.
How can we keep in touch and learn more about you?
Can you tell us a little bit more about Crane & Lion?
Crane & Lion is a fitness and fashion brand that launched this past November in Boston. We wanted to design a chic, versatile collection that pulls inspiration and structure from both the fashion and athletic worlds. We offer a clean, streamlined look through a subtle, on-trend color palette, flattering style lines and thoughtful details. Our pieces can be seamless additions to every woman's closet as well as transition from the early morning workout to dinner with friends. We want to inspire women to look good and feel good all while being comfortable with whom they are.
Beyond our core business we have a giving back program called Connect & Contribute. At the end of each year, 5% of our revenue will be divided among three amazing organizations that dedicate themselves to the health, wellness and happiness of others: the one hundred for MGH Cancer Center, Wide Horizons for Children and Big Sisters Association of Greater Boston. We will also be working side by side with these organizations, helping to raise awareness through events, social media and word of mouth.