Wear Responsibly - G-Star Raw Denim Splashes into a New Fashion Frontier
G-Star Raw recently launched its Raw for the Oceans Collection for Fall/Winter 2014 made from recycled ocean plastics and curated by Grammy awarding winning musician and producer, Pharrell Williams. These fabulous and unique fitting denims are made with bionic yarn, an eco-thread of fibers derived from recycled plastic bottles which is definitely pushing G-Star Raw to the front row of sustainable fashion. Since the beginning of G-Star Raw's Ocean Initiative, 10 tons of plastic which were polluting our oceans have already been removed and turned into these amazing jeans. Not too shabby Pharrell! While the fashion brand is known for its denims, this new collection also includes jeans, t-shirts, sweats, caps, outwear for both men and women.
We Misfits are totally digging G-Star Raw because not only is it fashion with a cause, it's also just plain all out cool (no surprise with Pharrell being in the mix). The clothing has a vibe and items are so unmistakably G-Star. Watch out basic boot-cuts, there's a new denim in town, and it’s got purpose!
Check out the entire collection here...
All photography by Chris Lanoue